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Hofer Slovenija
Farmyard Friends loyalty programme

// The “Farmyard Friends” campaign was designed as a loyalty programme encouraging customers to collect stickers by buying at Hofer in order to get free stuffed animals. The stickers were located on special scratch cards enabling the customers to instantly win a prize by scratching off the winning fields. All this, combined with a charitable cause, attractive design and adorable TV-ads, contributed to the huge popularity of the campaign. Its success was evident in the impressive amount of almost 150.000 EUR raised for the Botrstvo charity project.


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